This morning, I went out to buy ice cream at Nepo for my nephew’s birthday. Ang dami na palang klase at bagong flavors ng ice cream ngayon. But just the same, I chose to buy my all-time favorite— Very Rocky Road by Selecta.
There was a time I tried tasting the other ice cream flavors of various brands— Double Dutch, Cookies and Cream, Fruit Salad, Vanilla, Ube, Banana and Langka, Quezo Real, Mocha Delight, Coffee Crumble, Macapuno Special, Strawberry Dream, and those first two limited editions endorsed by Sharon for Nestle. However, I’d always end up going back to my tried and tested Very Rocky Road. I find it so yummy that I could finish a cupful in two minutes!
Through the years, I’ve grown to trust some other brands for my daily needs that despite the emergence of new and more promising labels, I chose to stick with the following simply because they work for me and I believe in them:
Shampoo - Pantene
Conditioner - Cream Silk
Toothpaste - Colgate
Body Essentials - Nivea/Body Shop
Facial Wash - Pond’s
Body Wash - Johnson’s Baby Milk Bath
Coffee - Nescafe
Hotdog - Purefoods
Juice - Tang
Vitamin - Fern-C
Pain Reliever - Biogesic
Ballpen - Pilot
Laundry Wash - Tide and Downy
Car Air Freshener - Glade
Dishwashing Liquid - Joy
Magazines - Summit Media
Newspaper - Philippine Daily Inquirer
Ay, stop na! Buti sana kung bayad ako dito. Hahahaha… There are a lot of other products in the market today ranging from personal care to home to food to entertainment. I noticed that companies are now using more celebrity endorsers to market their goods.
While this marketing strategy has rocketed their sales for a while, what keeps their products from being patronized by the consumers in the end is effectiveness and/or credibility. Sadly, truth in advertising is seldom upheld in favor of profit. For one, do you really believe that Gabby Concepcion is taking Lucida DS Glutathione?!? Come on! This is already the height of ka-cheapan. Maputi na si Gabby noon pa ano!
That is why I salute those celebrities who chose to endorse products that they themselves use. At diyan ako bilib kay Sharon Cuneta. She’d rather let go of a multi-million advertisement deal than put her credibility at stake. In short, hindi siya mukhang pera. I’m not really her fan but this fact about her made me respect the person more (despite her pa-cute ways particularly on her show “Sharon” that I really find irritating).
In short, being truthful in a lot of ways really pays. People could tolerate your not-so-endearing quirks if you possessed the more important traits.
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